
Babiker Alyas
Founder & Chief Executive Officer
CEO'S STATEMENT
Over the past years the management and Aroob -Australia and Aroob at Dubai International Finance Center ( DIFC) has undertaken exhaustive research in the development of Sudan’s Economy business sectors and sustainable business solutions . We have successfully managed to emerge as an innovative company that is positioned to positively contribute to Sudan economy by adopting sophisticated business practices in conducive to higher efficiency in the production of goods and services. The position of Aroob is the beginning of a privately-owned Financial & Investment advisory company registered and licensed by the Financial industry regulator in Australia providing advice , services and implementations on investments , finance, banking, international trade , risk management to individual, SMEs and institutional clients. The initiative to explore and develop gold export and trading in Sudan has proven to open incredible opportunities for our group with the view of assembling a high-quality professional physical gold traders backed by long history . It is this research that justified the formation of Aroob in Sudan, a full service provider of high added value .Aroob has developed a strong and supportive network of businesses and associates who together provide the basis for the company’s extended capabilities and the new vertical markets we are expanding in to.
Aroob formed with the diversified business purposes and to adopt innovative farming systems (animal and land production), acquire and develop a sustainable operational base of better quality with consistent performance, productivity and export of Agri-business, establishing the first livestock farm in January 2018 in Soba,Khartoum , we employs world class-leading animal welfare practices in accordance with industry guidelines, considering the “five freedoms for animals”. In addition, to bring additional value, Aroob , a full service financial planning company, is launching soon in Sudan by September 2019 to provide services to high net worth and companies. Aroob financial planning is to be headquartered in Khartoum with planned expansion into Sudanese Diaspora countries shortly. Our expansion plan is to service multiple countries in Gulf states, Europe, USA and Australasia for controlled and secure access to growth opportunities. Aroob opened its Foreign exchange risk management and services wing in Dubai International Finance center ( DIFC) ,Dubai , UAE by establishing Aroob Fintech limited for its International trade participants and Gold traders providing innovative foreign exchange strategies .